Challenged with the brief to create a
call-to-action poster, the given task was to
invigorate an audience to act based on
the poster design. I chose the issues and
complications with diabetes. Diabetes is
a disease that causes complications with
the body’s blood sugar level and how
the body uses insulin to disperse energy
I thought of a way that people could understand and relate to this disease. The body is a system, and so is the way that society travels. I combined the idea of a subway map to relate to the human blood system. I created a faux subway system that is based on the London rail system. The message also plays with the subway transportation concept.
Within the poster had to be a shock factor. Mine was that the subject has a leg missing, this is to indicate that it has been amputated from complications of the disease.
To play with the poster, I added two other variations. This is to show my ability to concept various elements in different light.
The full poster with the official website in the same red as the body system. An applicable place for this to be showcased would be subway stations.
Other variations of the initial poster to show further conception
A full view of the logo designed for the poster. It all relates around blood, the words “Diabetes Association” have serifs to emphasis the seriousness of the company’s goal.
Mock-ups shown to display the ideal place for the posters.
Sketches showing my thought process and combining the themes and ideas together.